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MEDIA RELEASE

FREDERICTON — The Conservation Council of New Brunswick has partnered with Earth Day Canada to help New Brunswickers make eco-friendly choices this April 22 and beyond.

The province's leading environmental organization will be supplying free materials to schools and teachers and providing event toolkits for groups or individuals looking to organize local events across New Brunswick.

The Conservation Council is the official N.B. partner of Earth Day Canada and one of several groups collaborating on the campaign across the country.

The theme of this year's celebration is 'Clean Your Commute,' encouraging Canadians to become VGPs — Very Green People — by embracing green transportation options on April 22.

Other elements include the 'Earth Day Every Day Campaign.' On April 22, Canadians who signed up will receive an 'Earth Day Every Day' toolkit that will give them ideas for fun ways to reduce and track their environmental footprint over the course of the year.

Organizers have also created a 2015 Earth Day Flag which will be signed by people from coast-to-coast who have committed to cutting their carbon emissions by 20 per cent by the year 2020. The flag will be presented during the International Climate Conference in Paris in December, re-creating the moment when a similar flag was presented at the U.N. Earth Summit in 1992.

The Conservation Council will coordinate with New Brunswickers who want to sign the Earth Day Flag.

Prizes are available for people who participate, post about, and share their Earth Day Canada activities.

To receive free promotional materials, resources for teachers, event toolkits, or to arrange to sign the 2015 Earth Day Flag, contact Jon MacNeill, Communications Officer with the Conservation Council.
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